Hypothesis
As the Senior Growth Product Designer at Mondly, I led an ambitious project to redesign the trial experience for one of the fastest-growing language learning apps with over 125 million users.
If we streamline navigation, enhance accessibility, and declutter information during onboarding, learners will progress more smoothly to their first session and feel more capable from the outset.
As the Senior Growth Product Designer at Mondly, I led an ambitious project to redesign the trial experience for one of the fastest-growing language learning apps with over 125 million users.
Results
As the Senior Growth Product Designer at Mondly, I led an ambitious project to redesign the trial experience for one of the fastest-growing language learning apps with over 125 million users.
+18% increase in onboarding completion
+12% increase in lesson-start rate within 14 day
Improved premium trial opt-in from 27% → 34%
+18% increase in onboarding completion
+12% increase in lesson-start rate within 14 day
Improved premium trial opt-in from 27% → 34%
As the Senior Growth Product Designer at Mondly, I led an ambitious project to redesign the trial experience for one of the fastest-growing language learning apps with over 125 million users.
Identifying Key Drop Of Points
Mondly's onboarding had leaky buckets.
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
We analyzed our friction points via amplitude and usability testing and used the
data to streamline the onboarding steps, Reduced steps from 7 → 4 and reordered questions by
motivation hierarchy (Goal → Language → Time Commitment → Personalization)
We analyzed our friction points via amplitude and usability testing and used the
data to streamline the onboarding steps, Reduced steps from 7 → 4 and reordered questions by
motivation hierarchy (Goal → Language → Time Commitment → Personalization)
Optimizing the experience
Micro interaction and copy overhall
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
Introduced progressive disclosure (less info upfront)
Added clearer progression UI mechanism
to make the experience simple to use
Introduced progressive disclosure (less info upfront)
Added clearer progression UI mechanism
to make the experience simple to use
“This feels way smoother. I actually wanted to finish it this time.” — Anderson
This project reminded me that clarity beats cleverness — when users understand what’s next, they commit faster. Simplifying interaction flow isn’t just good UX, it’s good growth.
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
Mondly's free trial paywall wasn't effectively converting users into paid subscribers.
